Aurelia
Influencer Rate Calculator
Free influencer rate calculator for Instagram & TikTok. See what to charge brands for posts, Reels, and Stories based on your followers and engagement.
The Aurelia influencer rate calculator gives creators a practical starting range for Instagram and TikTok deliverables. It uses inputs such as audience size, average views, engagement context, and content format rather than treating follower count as the only signal.
A calculated range is a planning tool, not a fixed market price. A final quote should also account for production effort, creative complexity, turnaround time, campaign scope, platform mix, and the value of the creator’s audience to the brand.
Usage rights, paid advertising, category exclusivity, raw footage, reshoots, and extended licensing can materially increase the value of a deal. Creators should separate those rights from the base content fee so the brand understands what it is buying.
Creators can use the result to prepare for a negotiation, compare a gifted offer with a paid scope, or check whether a proposed rate covers the work required. The calculator does not guarantee that a brand will accept a particular price.
For more context, the Creator Insights library includes guides to micro-influencer rates, contract terms, negotiation, media kits, and pitching brands. Those resources can help turn a starting estimate into a clear, defensible proposal.
Search topics covered
- influencer rate calculator
- instagram rate calculator
- tiktok rate calculator
- how much to charge for a sponsored post
- creator rates 2026
- engagement rate calculator
Frequently asked questions
How much should I charge for a sponsored Instagram post?
A common baseline is $100 per 10,000 followers, adjusted for engagement. In 2026, micro-influencers with 5K-10K followers typically charge $150-$350 per feed post, $250-$500 per Reel, and $100-$200 per Story set. Strong engagement, a valuable niche, and usage rights can push rates well above these baselines.
How does the Aurelia rate calculator work?
The calculator combines your follower count, average views per post, and content format. Views divided by followers gives your view rate, which is weighted against 2026 industry benchmarks for photo posts, Stories, and video content to produce a realistic rate range — from a conservative floor to the number strong engagement justifies asking for. Nothing below a $50 minimum is ever suggested, because no sponsored deliverable should go below that.
Should I charge more for Reels and TikToks than photo posts?
Yes. Short-form video takes more production time and typically earns more reach, so video content generally commands about double the rate of a photo post. Stories are usually priced lower because they disappear in 24 hours — many creators sell them in sets of three.
What should I charge with under 5,000 followers?
Start at a $50 minimum per partnership and grow from there. Under 5K followers, rates vary too much for formulas to be reliable — engagement, content quality, and niche matter more than audience size. Many nano-creators also negotiate gifted product plus a fee rather than accepting product-only deals.
Do usage rights and exclusivity cost extra?
Yes. If a brand wants to reuse your content in paid ads, on their website, or in email marketing, charge a separate usage fee — commonly 2-3x your base rate. Exclusivity clauses that block you from working with competing brands should also be priced separately.
Is the Aurelia rate calculator free?
Yes. The calculator is free and requires no signup. Creating a free Aurelia account adds a professional media kit, brand contacts, and AI pitching tools, so you can put your rate to work in real brand outreach.
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